In order for a website to be successful, it needs to be both relevant and helpful for users, as well as being highly visible on the Internet.  Here are a few elements of a successful website.

• Easy to navigate.  A logical layout and easy to find navigation buttons are a must for a successful website.  You want customers to be able to find their way anywhere on your website, without having to hunt too hard for the right links.
• Informational.  A good website should offer all of the information potential customers would need.  For example, check out these pages from Everblue Training Institute, with information about LEED accreditation and help passing the LEED exam.
• Frequently updated.  More frequently updated sites have two major advantages: They can get you listed higher in the search engines, and they keep customers coming back more frequently to see what’s new.  Something as simple as a company blog can keep your site from becoming stagnant — just make sure your blog posts are useful and interesting to potential customers!
• A good reputation.  In order for a website to be successful, it has to first be noticed.  Developing a good reputation means that you will also get lots of links from other sites that find your website useful and interesting.

There are, of course, other things that go into creating a successful website, but these are the basics you MUST have!

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